Tuesday, November 13, 2012

A Network Perspective


Juniper Networks was founded on innovation and it continues to run deep in our DNA today. We believe in the value of an open network, and this means more than just the technology we create. Juniper also recognizes the value of open people-networks. This idea is explored in the following video with our esteemed partner, Rob Cross.

Rob Cross, associated professor of management at the University of Virginia’s McIntire School of Commerce and research director of The Network Roundtable is a leading expert in the field of social networks and has co-authored The Hidden Power of Social Networks: Understanding How Work Really Gets Done in Organizations as well as Driving Results Through Social Networks. His interest in social, people-networks is around building a network-based organization.

According to Rob, a network-based organization can more easily adapt to the fluid, dynamic reality of our time. They are future oriented and increase innovation while reducing complexity. And they multiply the impact of key talent. Network-based organizations can quickly recognize opportunities and challenges and then coordinate the appropriate responses. 

Recently Rob spoke at a conference in the Valley on the topic of Social Networks and the Network Perspective. He was kind enough to share a few minutes of his time with my Juniper colleague, Chris Ernst.

Enjoy!